California State University, Fullerton

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Business Professor Honored for Outstanding Paper

Oct. 17, 2012

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S. Allen Broyles

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S. Allen Broyles, associate professor of marketing, was awarded the Emerald LiteratiNetwork 2012 Outstanding Paper Award for "Customers' Comparative Loyalty to Retail and Manufacturer Brands." The article was published in Vol. 20, No. 3 of the Journal of Product and Brand Management. Broyles, who joined the campus in 2000, also was the recipient of the LiteratiNetwork 2011 Highly Commended Award for "Brand Equity's Antecedent/Consequence Relationships in Cross-Cultural Settings" in Vol. 19, No. 3 of the Journal of Product and Brand Management.

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