CSUF News Service
Crevier Family Foundation Gift Launches New Center in College of Communications
October 10, 2013
Thanks to a $75,000 gift from the Crevier Family Foundation, the College of Communications will launch the Center for Brand Values Communication and Research, in a partnership with The Values Institute. The new research center will focus on how organizations communicate shared values that lead to brand trust and conduct research designed to impact organizational decisions in Orange County and nationwide. Since its founding in 2010, The Values Institute has observed the relationship between brands, trust and communication in dozens of organizations and created the annual Orange County's Most Trustworthy Brands event, recognizing more than 30 brands.