California State University, Fullerton

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Orange County Business Journal

CSUF, AD Agency Start Communications Center

Nov. 5, 2013

The College of Communications at California State University Fullerton has partnered with DGWB Advertising & Communications in Santa Ana to form the Center for Brand Values Communication and Research at CSUF.

The center will study “the link between brand values, corporate communications and resulting consumer trust” to help organizations maximize the effectiveness of their communication efforts.

Center directors Mark Guohua Wu, CSUF associate professor of communications, and Patty Malone, CSUF associate professor of organizational communication, will lead the effort, along with Mike Weisman, founder of the Values Institute at DGWB, a social entrepreneurialism think tank based at the agency’s headquarters in Santa Ana. Read the full article  online .

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