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National Honors Add to Business College Record

Titan Teams Bring Home Third-Place Victories in Case Study Competition

March 27, 2013

Cal State Fullerton business students continue to show they have the right skills, teamwork and competitive spirit to be successful in a national business competition.

This year's third-place finishes in both the undergraduate and graduate categories makes this the 22nd year that teams have won or placed in the top 10 of the Small Business Institute Student Consulting Project of the Year Competition. 

Overall, Titans have taken the national title 10 times since 1991 — most recently in 2012 — and placed in the top 10 every year but one. (See Case Study in Victory)

"Once again, our students have proven themselves against other student teams from across the country," said John Bradley Jackson, director of the Center for Entrepreneurship, which connects student teams with clients.

"While our winning record is well-known," he added, "every semester students report that they learned more doing their consulting projects than in any college class or program."

Undergraduate business students from Jackson's "Marketing for Entrepreneurs" class brought home a third-place award for their work with Naturally Good 4 You LLC., of Fountain Valley,  distributor of Gantec Inc. products.

"From a student's perspective, it was a unique and refreshing experience to work hands-on with an actual client. I feel as though I gained so much insight into how the business world operates," said Amanda Newton of Yorba Linda.

"Working with a company was the real deal, with real expectations and a real opportunity to create value both for ourselves and our client," said Aaron Aslin of Fullerton.

"This experience helped me learn what any consultant, employee or founder of a startup should know," said David Beltran of Downey, "and that is, to constantly check in with your client or users to ask for feedback, direction, clarification and varying perspectives."

Graduate students from the "New Venture Leadership and Management" class taught by Barbara Samara, lecturer in management, worked with the Eddie Nash Foundation, an Orange-based nonprofit.

"Such collaboration! They were all great students. They worked well with each other and did what they had to do," said Samara. "I've never had a student team that was so extremely proactive. The client, Brian Nash, gave them all sorts of accolades," she added. "From day one, he was very open and available. That helped the students a lot. There was great harmony and the foundation has implemented some of the group's recommendations."

"I loved seeing the passion of a nonprofit," said William Wojciak of Yorba Linda. "We were asked to help define the Eddie Nash organization as a statement and a solution to supporting foster youth in Orange County. This would include creating a recognizable and relatable brand, developing a comprehensive business model to increase awareness of the nonprofit and its cause, and furthering the outreach that had been single-handedly spearheaded by Bryan since the Eddie Nash Foundation's inception."

"The outstanding motivator for me was that I genuinely felt connected to the enterprise," said Ojan Aziziershadi of Aliso Viejo, "and I was really inspired by the life story of the founder of the organization."

By: Pamela McLaren, 657-278-4852

Tags:  Academics & ResearchCommunityTitan Pride