California State University, Fullerton

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Marketing Faculty Present at Association Conference

April 25, 2013

Several CSUF marketing faculty presented papers at this month's Marketing Educators' Association Conference in Portland, Ore.

Professors Neil Granitz and Katrin R. Harich delivered "Creating Career Skills and Opportunities: An Assessment of the Marketing Honors Networking Program." Harich joined lecturer Olga DiFranco in discussing "Instructional Innovation/Alternative Teaching Approaches" along with Kristen Walker and Deborah Cours from Cal State Northridge; and co-presented "Do Marketing Classes Foster Student Creativity?" with Regina Schlee of Seattle Pacific University.

Susan Cadwallader, associate professor, delivered "Ripped From the Headlines: Crisis Plan of Attack Learning Module."

Catherine Atwong, associate professor, presented "Social Media Marketing Exercises: Developing Professional Profiles."

Their papers are included in the April 18-20 conference proceedings.

Tags:  Professional Activities