California State University, Fullerton

News Categories

CSUF Honor Roll of Giving

Donnie Crevier — Fueled by Philanthropy

November 2014

Donnie Crevier knew about brand trust long before the concept made a splash in marketing circles.

The owner of Crevier Classic Cars and Crevier Sales & Leasing built a name for himself in automotive sales and in philanthropic endeavors — and among his many acts of generosity, he chose to reach out to Cal State Fullerton through a subject he could teach a class or two about.

In 2013, a gift from the Crevier Family Foundation allowed the CSUF College of Communications to launch the Center for Brand Values Communication and Research, in partnership with The Values Institute. The center studies how organizations communicate shared values that lead to brand trust and impact organizational decisions.

A family man committed to education, Crevier hopes the center makes a difference in CSUF students. "I'd love to find out how the center impacts their lives and careers," he said.

Crevier is driven to reach out to others. "We are big supporters of doing the right thing for the right reasons — coaching, directing and hiring people that also think along those lines, and not just about the old fast buck," he explained.

"It's hugely important that we think about others that have less — and if we're lucky enough to have a little good luck along the way, I think it's our responsibility to help others and inspire people the way we may have been inspired, coached and mentored."

Community involvement has always been a priority for the accomplished businessman. He has many honors to his name, including the OC Human Relations Award. In 2002, Time Magazine awarded Crevier its Quality Dealer Award for exceptional performance and distinguished community service.

For information about how to support the College of Communications, please contact Theresa Davis, associate vice president for college and program development, at 657-278-7642.

Tags:  CommunityTitan Pride