The New York Times

The Whites of Our Eyes

How Else to Account for the Allure of the Squirtle?

SEVERAL years ago, while browsing the campus bookstore, one of us, Professor Segal, encountered a display table filled with Squirtles. A Squirtle is a plush-toy turtle manufactured by the company Russ Berrie. They were adorable and she couldn’t wait to take one home.

Afterward, Professor Segal began wondering why this toy was so attractive and suspected that its large, round eyes played a major role. It’s well known that a preference for large eyes emerges in humans by 5 months of age. But the Squirtle was even more appealing than many of its big-eyed competitors. Was there something else about its eyes? Continue reading.

Tag Cloud

more stories loaded below