Orange County Register
Magic Johnson Motivates Students at Cal State Fullerton Business Event
March 5, 2015
Earvin "Magic'' Johnson told Cal State Fullerton students Wednesday evening that he's been a success by exceeding expectations.
Johnson, basketball Hall of Famer and business mogul, told students the story behind his rise to success in basketball and business. He also gave students advice on their own paths to achievement.
Johnson credited his success in business due to his commitment to grow business in urban American neighborhoods, along with exceeding expectations.
He highlighted the importance of the buying power of minorities. One of the stories he told the crowd was his journey in creating a partnership with Starbucks Coffee to open coffee houses in underserved neighborhoods.
“I went up to Seattle to talk to Howard Schultz of Starbucks and told him … African Americans and Hispanics, we drink coffee too!“ said Johnson. Continue reading.