ORANGE COUNTY REGISTER

CSUF Professor Explains Behavior Impact of Soda Taxes

Pimbucha Rusmevichientong

Pimbucha Rusmevichientong, CSUF assistant professor of health science, explains consumer behavoir on soda consumption through both sales and excise taxes.  The question is: How impactful are taxes on soda consumption? She concludes that studies comparing the effectiveness of the two different taxes seems to indicate that excise taxes may be superior to sales taxes in changing soda consumption. Continue reading in the Orange County Register.

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