ORANGE COUNTY REGISTER

Fifty Years After Starting at CSUF, Marketing Chair Lange Remains Inspired

Irene Lange didn’t give up in the 1960s when she was rejected for university teaching jobs because she was a woman.

She persevered, eventually landing a job at what is now Cal State Fullerton.

Fifty years later, she’s being recognized for five decades of service at the university. In October, the U.S. Commerce Department bestowed the International Trade Administration’s Certificate of Appreciation on Lange for her 50 years of business education.

She received the award in Costa Mesa at the Discover Global Markets: Pacific Rim Consumers conference, which was attended by more than 450 people and was part of a conference series for U.S. exporters seeking to expand into global markets.

Lange is a Marketing Department professor and the department chairwoman at CSUF’s Mihaylo College of Business and Economics.

The recognition is well-deserved, say those she’s taught and motivated.

“When I started at CSUF, I was interested in digital marketing, so she encouraged me to conduct research in the area,” said Neil Granitz, market research and digital marketing professor at CSUF for 18 years.

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