CGTN AMERICA

Disney Expert Discusses the Genius Behind the Company's Legacy

 

Andi Stein, Cal State Fullerton professor of communications, says it was Roy Disney, Walt's brother, who was the financial genius who implemented Walt's vision and monetized the Disney brand.

Disney's global appeal, its brand, and its legacy only grow with each new immersive adventure offered by the theme park powerhouse, says the the author of "Why We Love Disney: The Power of the Disney Brand."

Watch the interview at CGTN America.

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