ORANGE COUNTY REGISTER
Titan Healthy Cookie Creator Gets a Sweet Deal on 'Shark Tank'
Dec. 5, 2018
Nui offers five low-sugar, low-carb cookies, including Chocolate Chip, Peanut Butter, Double Chocolate, and Snickerdoodle. (Photo courtesy of Nui)
Titan Victor Macias '09 (B.A. business administration-entrepreneurship) and his partner Kristoffer Quiaoit made an initial investment of $3,000 each, two years ago to launch Nui, their low-carb, low-sugar cookie company.
On Nov. 25, the two Orange County natives were on ABC's "Shark Tank," dressed in matching black Nui T-shirts and accepting Alex Rodriguez' offer for $300,000 in funding for their cookie business. They had impressed the so-called Sharks with their pitch about hard work and being the sons of immigrants — not to mention the $1.1 million in sales on their initial investments. Continue reading in the Orange County Register.