ORANGE COUNTY REGISTER
Titan Voice - Jeff Cook: Even in Higher Education, 'Brand' Is not a Dirty Word
Oct. 8, 2018
Like you, I have my favorite brands. I buy their products, follow them on social media, advocate for them, and with nonprofits, donate to them.
In my career, I’ve been fortunate that I can truly geek-out in brandland: I revel in research. I’m a lover of logos. I’m passionate about market position. Continue reading in the Orange County Register.