Titan Voice - Jeff Cook: Even in Higher Education, 'Brand' Is not a Dirty Word


Like you, I have my favorite brands. I buy their products, follow them on social media, advocate for them, and with nonprofits, donate to them.

In my career, I’ve been fortunate that I can truly geek-out in brandland: I revel in research. I’m a lover of logos. I’m passionate about market position. Continue reading in the Orange County Register.


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