SAN BERNARDINO SUN
NASCAR Revs Marketing Engine for Millennial, Hispanic Audience
Feb. 2, 2018
Inez M. González, director of the Latino Communications Institute at Cal State Fullerton, praises the NASCAR organization for marketing specifically to Latino millennials in Southern California. “Any business that wants to see growth will target a young and diverse audience, and Latinos are the largest of the racial/ethnic groups.”
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