MIHAYLO COLLEGE OF BUSINESS AND ECONOMICS

Marketing Expert and Former Taco Bell Consultant Discusses Brand and The Bell

 
Chiranjeev Kohli, professor of marketing

Chiranjeev Kohli, professor of marketing

Chiranjeev Kohli, professor of marketing and former consultant for Taco Bell, examines the Irvine-based chain's decision to launch its pop-up hotel, The Bell, in Palm Springs this August. The pop-up made headlines earlier in the summer when it sold out in two minutes.

While a "tacotel" might seem far-fetched, Kohli says, The Bell is in keeping with the company's history of creative publicity. 

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