Mihaylo College of Business and Economics
Social Media and Corporate Finance Success
Accounting Study Looked for Correlation
March 29, 2016
A recently published study co-authored by Wei Jiang, professor of accounting in Mihaylo College of Business and Economics, examined a selection of firms to find out if there was a correlation between the level and scope of social media engagement and corporate performance. The results in "Do Social Media Matter? Initial Empirical Evidence," published in the summer 2015 issue of the Journal of Information Systems, seem to confirm such a theory.
“Social media are here to stay and will continue to grow,” said Jiang. “Companies still lacking a social media presence should consider jumping on the bandwagon by developing initiatives that align with their organizational goals."