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Family Business Workshop Explores ‘Leveraging Price for Increased Profitability’

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Family business leaders are invited to learn about the science of pricing, importance of creativity in pricing and key behavioral economics theories and their application to pricing during “Leveraging Price for Increased Profitability,” the Tuesday, Feb. 23, Center for Family Business Workshop at Cal State Fullerton.


Guest speaker is Chiranjeev Kohli, professor of marketing at Cal State Fullerton. An authority on branding and marketing, he has served as a consultant for a number of companies, including Dow Brands, Regency Healthcare Services and Mission Foods.


Tuesday, Feb. 23                         
4:30-7 p.m.


Cal State Fullerton, Steven G. Mihaylo Hall, Room 3230
800 N. State College Blvd., Fullerton 92831


$7 per vehicle in the parking structure at the Fullerton Marriott Hotel


The Center for Family Business operates within Cal State Fullerton’s Mihaylo College of Business and Economics. A partnership between the university and the business community, the center offers various opportunities for family-owned businesses to learn, receive information and network. The center offers programs and workshops throughout Southern California.


The program is free for first-time family business attendees interested in becoming a center member. Reservations are required and can be made online, by calling 657-278-4182 or by email, Those who are not part of a family business, but interested in attending, may call 657-278-4182. Seating is limited.

Media Contacts:         

Ed Hart, Center for Family Business director, 657-278-7431
Pamela McLaren, 657-278-4852