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DJs Mean Business

Titan Entrepreneur Shares Lessons for Success in New Book
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In his new book, “DJs Mean Business: One Night Behind the Turntables Can Spin Your Company’s Success,” Amani Roberts relates being a disk jockey with starting a business. 

Using the time slots of a DJ set — 10 p.m. to 2 a.m. — the lecturer in management and co-director of the Center for Entertainment and Hospitality Management at Cal State Fullerton describes the different stages of starting and growing a business.

Roberts has plenty of expertise to share, as he has been spinning records since the 1990s. After several years in the hotel industry, he founded The Amani Experience, a Redondo Beach-based entertainment company where he and his team produce music and provide DJ services. 

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