Since Cal State Fullerton launched its latest logo system in 2022, more than 200 campus units have successfully adopted and implemented their official logos. Strategic Communications and Brand Management invites all campus units to update their department, division, center and institute logos to reflect the latest guidelines by submitting a logo request form.
The latest logo system is more than a design update — it aims to unify and elevate the recognition of Cal State Fullerton’s brand through cohesive and consistent elements. Developed with market research and input from campus stakeholders, the logo system prominently features “Cal State Fullerton” and “CSUF” as the most recognizable university names.
Strategic Communications and Brand Management plays an integral role in shaping and strengthening Cal State Fullerton’s brand and advancing a wide range of university objectives. The department is responsible for work in such areas as:
- market research and advertisement;
- communication strategy development;
- brand guidance, design and messaging;
- reputation and issue management;
- stakeholder engagement;
- social media engagement and guidelines;
- emergency communications; and
- collaborative communications projects with campus partners.
To learn more, visit the Brand Central website.