Cal State Fullerton’s Office of Strategic Communications and Brand Management was recognized with three Circle of Excellence Awards for exceptional social media content from the Council for Advancement and Support of Education.
The awards highlight the university’s best practices in producing authentic and cost-effective content that successfully engages prospective students and ensures Cal State Fullerton remains top-of-mind during critical college enrollment periods.
The “Gen Z TikTok Video” earned both a Gold Award in the Videos on a Shoestring (Student Audience) category and a Bronze Award in the Video for Student Audience (Short) category. Judges praised the video, commenting: “The student producers’ passion is evident, and the creative use of a popular trend effectively reflects their brand. It also highlights the administration’s commitment to bridging the gap with the student body.”
The team also secured a Silver Award for its “Man on the Street” Student Social Media Series in the Videos on a Shoestring (Promotional) category. The judges noted: “This video series is a well-executed, simple concept that allows students to be the co-creators of the record of their own experience.”
The 2025 Circle of Excellence Awards is a global awards program recognizing outstanding work in advancement services, alumni relations, communications, fundraising and marketing. This year’s 477 winners were selected from 4,460 entries.