“I really believe that if you want to do something and you really like it, just go for it,” says August business graduate Jason Khoo. Khoo and his business partner, graphic designer Ronald Arellano, started Ron Wave Design, a Fullerton-based marketing agency that provides marketing and print services to local Fullerton and Orange County small businesses.
When asked how academics have assisted him in his career, Khoo credits his marketing coursework and the advice of professors and other faculty with his success. “My marketing coursework taught me how to think, do research and be a serious marketer. I learned how to do things the right way,” he says. “The marketing courses were most beneficial when academia and real execution met. In class, it is easy to come up with over-the-top, idealistic campaigns, but the best professors provide guidance on campaign practicality.”