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Living Textbook – Embarking on a Professional Career After Working in a Student-Run PR Agency

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With each passing year, employers expect more from recent college graduates moving into the professional workforce. This is especially true in the communication professions. Just being able to write a media story, take a photograph or organize a press conference won’t get anyone a media job or allow them to keep that job.

Today’s multimedia pros need to be brand management experts with a sound grasp of social media analytics, creative skills, multicultural awareness and a myriad of other talents that weren’t in any professional job description a few years ago.

Continue reading in the Orange County Register.