Bringing Business Expertise Into the Classroom
More than three dozen business leaders from banking, accounting, management and healthcare are stepping into the role of “Professors for a Day” next week at Cal State Fullerton.
Business and Economics
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Welcome to Campus, Mitchell Livy
Mitchell Livy, assistant professor of economics at Cal State Fullerton, joined this campus last fall after completing his doctorate in agricultural, environmental and development economics from Ohio State University.
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Alumnus Kevin Costner Headlines Titan Baseball Fundraiser
Cal State Fullerton alumnus and award-winning actor/director Kevin Costner was the guest speaker during the Jan. 29 Dinner With the Titans fundraiser.
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Business Teams Face Off in Campus ACG Cup Competition
Six Cal State Fullerton teams will face off in a ACG Cup competition on campus. The competition challenges graduate business students’ knowledge and skills in an analysis of a company’s financial situation.
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Are You Addicted to Facebook?
Business professor Ofir Turel explores automatic and uncontrolled use of technologies and discusses the roots of such ‘addictive’ behaviors
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Introducing Yuhong He
Yuhong He has returned to Orange County where she earned her doctorate. She joined Cal State Fullerton as an assistant professor of information systems and decision sciences last fall.
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Funding Your Big Idea
From wooden bow ties and self-tying shoelaces to documentaries about safe drinking water, thousands of innovators showcase their projects on crowdfunding websites hoping to raise the capital they need to make their entrepreneurial dreams a reality. Three Mihaylo College of Business and Economics’ marketing professors assessed these public pitches to determine what makes an online appeal for funding successful.
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The Gold Standard
Feature about business alumnus Ben Gold, co-founder and president of Quick Bridge Funding.
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Faculty Expertise In Print
CSUF faculty members are in print in recently published books and articles.
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They’re Back! Now Comes the Marketing of the Rams
The Rams are returning to Los Angeles. How will the franchise market the returning football team. Steven Chen discusses.