The second annual International Women’s Day Conference will be hosted by the Women’s Leadership Program at Cal State Fullerton’s College of Business and Economics on March 7 at the Titan Student Union. This year’s event, supported by Mercury Insurance, is a symposium on women’s empowerment and professional development focused on building a versatile personal brand. This year’s keynote address […]
In January, a group of MBA students from the Cal State Fullerton College of Business and Economics supported aspiring entrepreneurs in the Central American nation of Panama. Advised by Eric Setten, assistant professor of marketing, the students were divided into two teams, and each team worked with a micro-enterprise owner. One group of students helped […]
From The Supremes to Earth, Wind and Fire, R&B has left an indelible mark on American popular culture. Amani Roberts, lecturer in management at the CSUF College of Business and Economics, is the author of “The Quiet Storm: A Historical and Cultural Analysis of the Power, Passion, and Pain of R&B Groups.” The book, which […]
The best family-owned firms in Southern California will be honored on March 20 at the Center for Family Business Hall of Fame, the unit at Cal State Fullerton’s College of Business and Economics that is committed to mentoring and supporting the region’s family business sector. Cindi Bigelow, the third-generation CEO of Bigelow Tea, will be the […]
The marketing students at Cal State Fullerton’s College of Business and Economics are growing in reach and impact through Titaniam, a new platform for several programs within the Department of Marketing aimed at integrating students, alumni, faculty and the business community to create mutually beneficial relationships and activities. These students are now advising real-world clients, conducting […]
Cal State Fullerton College of Business and Economics alum Denisa Marc ’24 (M.A. economics) was recognized with a major award for her master’s thesis research on predicting the impact of Federal Reserve meeting statements on the performance of U.S. Treasury yields. Her research showed that every word of the Fed’s summaries truly matters when it comes to […]
The third annual ThinkLA Diversity Summit in El Segundo on Nov. 14 featured a panel discussion on diversity, equity and inclusion moderated by Jake Beniflah, marketing lecturer at Cal State Fullerton College of Business and Economics. The discussion brought together diversity-focused voices from Cal State Fullerton, Loyola Marymount University and the Freedom Forum, a nonprofit […]
Sam and Rachel Smith, both Class of 2018 business grads, first met in an entrepreneurship-focused student club at the Cal State Fullerton College of Business and Economics. Today, the couple is happily married and are looking forward to seeing their own children become Titans someday. But in the meantime, the couple is already selflessly giving back to […]
Demonstrating their expertise in analyzing problems and creating innovative solutions, business honors students from Cal State Fullerton’s College of Business and Economics partnered with Goodwill of Orange County on Nov. 15 to provide innovative strategies for engaging with Gen Z. The nonprofit was seeking recommendations from today’s students about how the organization can thrive and remain relevant […]
As the 2024 holiday shopping season and Black Friday sales begin, society is entering a new era driven by artificial intelligence and greater consumer choice amidst the overall backdrop of continuing inflation concerns. While more and more stores aren’t going to be open overnight on Thanksgiving, the Black Friday annual sales are more alive than […]