Marketing Expert and Former Taco Bell Consultant Discusses Brand and The Bell
Chiranjeev Kohli, professor of marketing and former consultant for Taco Bell, discusses the chain’s new pop-up hotel, The Bell.
Business and Economics
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SEC ‘Hot Topics’ Conference to Highlight Transformational Business Trends
Cutting-edge technologies, socially-conscious investing and new financial regulations will be featured at this year’s SEC “Hot Topics” Conference hosted by Cal State Fullerton’s Center for Corporate Reporting and Governance Sept. 20.
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In Memoriam — David C. Wong
David C. Wong, chair and professor emeritus of economics who served the campus for 34 years, died July 16.
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Titans Cap Off Their Study of Business in Thailand and Singapore
Thirty Mihaylo students explored the business practices and culture of Thailand and Singapore on a two-week summer study abroad experience capping off their undergraduate business studies.
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Research, Programs Garner More Than $6 Million
Programs and services that Cal State Fullerton offers to area schools and businesses are among the research and efforts that have received more than $6 million in funding during the period of April 1 through June 30.
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Nonprofit Conference to Feature Mars Rover, Priest and Author
The Aug. 12-15 G3X Conference hosted by Mihaylo’s Gianneschi Center for Nonprofit Research features expertise from NASA, Homeboy Industries, the co-author of “The Nonprofit Kit for Dummies” and much more.
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New Certificate Program Emphasizes Strategic Human Resources Management
CSUF now offers a graduate certificate in human resources management.
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Professor Discovers Key to Why People Want to Follow Leaders
In an award-winning paper, Ryan Gottfredson, assistant professor of management, explored what makes people want to follow a leader.
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Robots Invade Accounting Curriculum
Mihaylo College of Business and Economics’ accounting department is leading the way in integrating robotics process automation software into its program.
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Intramural Grants Fuel Faculty Research
CSUF faculty members across all eight colleges have been awarded 2019-20 junior/senior research grants from CSUF.