Communications expert researches the future of AI in advertising
Yang Feng of CSUF College of Communications, is an expert on artificial intelligence use in advertising, as well as the intersection of technology trends in advertisint.
Publications / Presentations
CSUF Report Finds Family Businesses Drive Jobs and Revenue in Fullerton
The city of Fullerton is home to a vibrant entrepreneurial community, with family-owned businesses serving as a cornerstone of the local economy. The family business sector in Fullerton is the subject of a new report researched and published by Tim Schultz, the head of Cal State Fullerton’s Center for Family Business. Chethan Srikant, associate professor […]
Music Faculty Member’s Book Featured in Prestigious ‘Film Classics’ Series
Katherine Reed, associate professor of music, published a book that was featured in the British Film Institute’s “Film Classics” series. Reed’s book on the 1998 film “Velvet Goldmine,” directed by Todd Haynes, joins volumes from accomplished writers like Salman Rushdie, Mark Kermode, Laura Mulvey and more. Reed’s “Velvet Goldmine” draws on new interviews with the […]
Office for Civil Rights and Equity Hosts Annual Violence Prevention Conference
The Office for Civil Rights and Equity will host the 24th annual Violence Prevention Conference on March 20 from 8:30 a.m.-4:30 p.m. in the Titan Student Union. Free and open to the public, the event will feature a keynote address from renowned sociologist Patricia Hill Collins and an exploration of her published work, including a […]
Faculty Member Publishes Research in Top Musical Journal
Hermann Hudde, lecturer in music at Cal State Fullerton, published his research in the Journal of the Royal Musical Association, one of the major international journals in the discipline. His article titled, “Modern Latin American Art Music at the Berkshire Music Center at Tanglewood (1941-46),” offers an inclusive and holistic interpretation of modern art music. […]
Navigating Change, CSUF Economists Anil Puri and Mira Farka Provide an Outlook
Nearing the conclusion of another year of change amid a decade of unprecedented shifts, Cal State Fullerton College of Business and Economics economists Anil Puri and Mira Farka provided an in-depth outlook for the global, U.S., California and Orange County economies at the 31st Annual Economic Forecast Conference on Oct. 30 in partnership with Orange County […]
CSUF Business Conference Showcases Cutting-Edge Research in Accounting, Finance
The Center for Corporate Reporting and Governance at Cal State Fullerton’s College of Business and Economics hosts the annual Haskell & White Academic Conference each fall as a forum that bridges academic research and practice. The 2025 event — held on Sept. 26 — drew more than 80 participants from universities worldwide. For the first time, the […]
Cal State Fullerton Faculty Recognized Among World’s Most-Cited Researchers
Cal State Fullerton has once again been recognized for its research excellence, with 24 faculty members ranked among the top 2% of the most-cited researchers worldwide, a distinction that reflects the university’s scholarly impact on a global scale. The list appears in the “Updated Science-Wide Author Databases of Standardized Citation Indicators,” compiled by Elsevier, a […]
Professor Emeritus Publishes in International Encyclopedia of Statistical Science
Mohinder Grewal, professor emeritus of electrical engineering, published a reference entry on Kalman filtering in the International Encyclopedia of Statistical Science. Grewal is one of over 700 experts from 110 countries, including Nobel Laureates and presidents of statistical societies, who have combined their expertise to provide a comprehensive and accessible account of statistical terms, methods […]
School of Music Faculty Member Researches Relationship Between Music and Modernity
Cal State Fullerton School of Music faculty member Hermann Hudde researches the relationship between art music and modernity, focusing on a selected group of Latinx/American art music composers in the United States. Latina/o/x/American art and popular music, despite possessing a musical and cultural history, must constantly negotiate vis-à-vis Western modernity’s ethnocentric and epistemological hierarchies. Hudde’s […]