Startup Success Brings Alumnus Recognition in Forbes
Two years ago, Cal State Fullerton business administration alumnus Kevin Chiu and his older brother made a leap of faith and started their own company.
Business and Economics
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Small Business Development Network to Expand Services in Three Counties
A new state grant is funding expanded programs offered by the Small Business Development Network for Orange, Riverside and San Bernardino counties.
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Alumna Takes on Big Data in Entertainment
A passion for HBO’s “Game of Thrones” series and a skill set in data analytics converge into a career for Cal State Fullerton alum Tanvi Bobde.
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Innovation Fellows Seek to Enhance Student Engagement, Innovation and Entrepreneurship
Three business administration and one biological science student have been named University Innovation Fellows, an international program established to empower students to become agents of change.
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Cal State Fullerton Undergraduate Business Program Named Top Business Program for Hispanic Graduates
Cal State Fullerton’s undergraduate business program is first in the nation, according to a recent ranking.
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Power of Persuasion Propels Titans to Win Sales Competition
Three business administration majors used their quick thinking and powers of persuasion to take top individual awards during the recent Titan Sales Competition.
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Marketing Faculty Explore How Advertising Sells Guilty Pleasures
From desserts to vacations, today’s marketers are experts at engaging the public with products, places and pastimes that they enjoy – and feel guilty about afterwards.
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Faculty Member Is Writing Student Guide for Dealing With Life’s Challenges
Marketing Professor Chiranjeeve Kohli has collected expert-approved advice for young adults as they begin their professional lives. The results will soon find their way into a forthcoming book.
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New Center Director Discusses Opportunities in Sales Leadership
Brad Anderson has joined Cal State Fullerton as director of the Mihaylo College Sales Leadership Center. “I would like to interest more students in the benefits of a sales experience,” says Anderson who served much of his 30-year career with Nestle Purina Pet Care Company.
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Peer Leadership Program Introduces Freshmen to Studying Abroad
CSUF’s Global Titan Leaders aim to break down barriers to studying abroad by guiding freshmen through the pre-departure process and program.